Systematically developed storytelling tools.

I specialize in creating bespoke, linguistic storytelling tools. Tools that bring out big emotion but keep the message clear. And that enable brands to share themselves in a way that will resonate and be remembered by the people they want to reach.

 

My areas of specialization include:

Names

Brands. Sub-brands. Ingredients. Apps. Programs. Publications. Standalone names or portfolio systems. And everything in between. I can find the language you need to identify your offering in an intentional and imaginative way.

Narratives

Brand stories. Belief manifestos. Character portraits. Technology showcases. Sustainability statements. Product biographies. Even taglines. Just to name a few. I can find the language you need to make sure people really get the “it” behind your offering.

Brand Strategies

Frameworks. Maps. Guidelines. Pillars. Personifications. And so much more. I can find the language you need to organize and articulate everything required for your offering to consistently behave in its own special way.

 

Process

Let’s lay it out.

Deliverables scale. Processes bend and flex. Engagements can be a sprint or a marathon. We can figure out the details together, but in essence our work will have three basic phases:


LEARNING

This is where you tell me everything you know about what you’ve made. Everything you want it to achieve. And everything you hope to get out of our engagement. 

Then I go away and do a bit of my own research to fill in the gaps.


MAKING

This is where I take everything I’ve learned and turn it into the kind of story your brand needs. 

Whether its names, narratives, or a brand strategy, this is an exploratory step where calculated creative risk plays a big role. The purpose here is to investigate what can be done, see what feels right, and discover where we want to go deeper. 

Then you get to review, respond, and redirect the workflow. 


BETTERING

This is where I use your feedback to improve what we’ve made. 

This step is about refining and reinforcing. Polishing and plugging holes. And diving further into language and ideas that feels original and exciting to arrive at exactly what we want to say.